Communication strategy for a local based ceramic studio
Communication strategy for a local based ceramic studio
Communication strategy for a local based ceramic studio
Context
Context
Zakwas is a ceramics studio in Wrocław - small team, real clay, real kilns. They needed a way of talking about themselves that matched the warmth of what they make.
Zakwas is a ceramics studio in Wrocław - small team, real clay, real kilns. They needed a way of talking about themselves that matched the warmth of what they make.
Zakwas is a ceramics studio in Wrocław - small team, real clay, real kilns. They needed a way of talking about themselves that matched the warmth of what they make.


What i did
What i did
Communication strategy, art direction and photography. We (team of 3) built the studio's visual language from what was already on the shelves: texture, imperfection, patience.
Communication strategy, art direction and photography. We (team of 3) built the studio's visual language from what was already on the shelves: texture, imperfection, patience.
The hard part
The hard part
Handmade things don't need loud design around them - they need design that knows when to step back. Most of my best decisions on this project were things I chose not to add.
Handmade things don't need loud design around them - they need design that knows when to step back. Most of my best decisions on this project were things I chose not to add.







