Communication strategy for a local based ceramic studio

Communication strategy for a local based ceramic studio

Communication strategy for a local based ceramic studio

Context

Context

Zakwas is a ceramics studio in Wrocław - small team, real clay, real kilns. They needed a way of talking about themselves that matched the warmth of what they make.

Zakwas is a ceramics studio in Wrocław - small team, real clay, real kilns. They needed a way of talking about themselves that matched the warmth of what they make.

Zakwas is a ceramics studio in Wrocław - small team, real clay, real kilns. They needed a way of talking about themselves that matched the warmth of what they make.

What i did

What i did

Communication strategy, art direction and photography. We (team of 3) built the studio's visual language from what was already on the shelves: texture, imperfection, patience.

Communication strategy, art direction and photography. We (team of 3) built the studio's visual language from what was already on the shelves: texture, imperfection, patience.

The hard part

The hard part

Handmade things don't need loud design around them - they need design that knows when to step back. Most of my best decisions on this project were things I chose not to add.

Handmade things don't need loud design around them - they need design that knows when to step back. Most of my best decisions on this project were things I chose not to add.

Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #2