Keeping a telecom on-brand
Keeping a telecom on-brand
Keeping a telecom on-brand
Context
Context
Vectra is one of Poland's largest cable TV and internet providers. Big brand, big audience, and a new campaign every few weeks. I joined through an agency to help it show up consistently, everywhere from a billboard to a 32-pixel website icon.
Vectra is one of Poland's largest cable TV and internet providers. Big brand, big audience, and a new campaign every few weeks. I joined through an agency to help it show up consistently, everywhere from a billboard to a 32-pixel website icon.
Vectra is one of Poland's largest cable TV and internet providers. Big brand, big audience, and a new campaign every few weeks. I joined through an agency to help it show up consistently, everywhere from a billboard to a 32-pixel website icon.
What i did
What i did
Key visuals for campaigns, digital, BTL, OOH and print assets, and co-creation of the icon set for the new website. If it had the Vectra logo on it, there's a decent chance it passed through my artboard.
Key visuals for campaigns, digital, BTL, OOH and print assets, and co-creation of the icon set for the new website. If it had the Vectra logo on it, there's a decent chance it passed through my artboard.
The hard part
The hard part
One good campaign is easy. Twelve months of them, all recognisably one brand while trends shifted underneath, that's the actual job. The reward: a brand that looks like itself on a highway billboard and in your screen.
One good campaign is easy. Twelve months of them, all recognisably one brand while trends shifted underneath, that's the actual job. The reward: a brand that looks like itself on a highway billboard and in your screen.
