Europe's biggest drugstore, translated into Polish marekt
Europe's biggest drugstore, translated into Polish marekt
Europe's biggest drugstore, translated into Polish marekt
Context
Context
dm is Europe's largest drugstore chain, entering and growing in the Polish market. The global guidelines are strict and the local audience is new. My job sat exactly in that gap.
dm is Europe's largest drugstore chain, entering and growing in the Polish market. The global guidelines are strict and the local audience is new. My job sat exactly in that gap.
dm is Europe's largest drugstore chain, entering and growing in the Polish market. The global guidelines are strict and the local audience is new. My job sat exactly in that gap.
What i did
What i did
Social media visuals, BTL and print materials, campaign adaptations and storyboards. A steady stream of work where every piece had to be unmistakably dm, and made for Poland.
Social media visuals, BTL and print materials, campaign adaptations and storyboards. A steady stream of work where every piece had to be unmistakably dm, and made for Poland.
The hard part
The hard part
Working inside someone else's rules and still making things feel alive. Guidelines tell you what you can't do. The craft is in what you do with what's left.
Working inside someone else's rules and still making things feel alive. Guidelines tell you what you can't do. The craft is in what you do with what's left.
