A coffee brand brewed from scratch

A coffee brand brewed from scratch

A coffee brand brewed from scratch

Context

Context

CotoCoffee needed an identity that felt like the thing itself warm, awake, a little bit of a ritual.The aim was to launch an innovative coffee that sparks fresh talk about flavor and brewing.

CotoCoffee needed an identity that felt like the thing itself warm, awake, a little bit of a ritual.The aim was to launch an innovative coffee that sparks fresh talk about flavor and brewing.

CotoCoffee needed an identity that felt like the thing itself warm, awake, a little bit of a ritual.The aim was to launch an innovative coffee that sparks fresh talk about flavor and brewing.

Main Project Image
Main Project Image

What i did

What i did

Brand identity: logo, palette, typography and packaging - plus the visuals to launch it.

Brand identity: logo, palette, typography and packaging - plus the visuals to launch it.

The hard part

The hard part

Coffee branding is a crowded shelf. The goal wasn't to shout louder, just to be the one you pick up twice.

Coffee branding is a crowded shelf. The goal wasn't to shout louder, just to be the one you pick up twice.

Large Project Gallery Image #2
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #2